Did you know that you are exposed to about 3,000 advertising messages a day? Regardless of how much money you spend promoting your business, if you don’t get noticed nothing else matters. In my experience, you have about a half a second to get someone’s attention....

Does this sound all too familiar? After an enormous Thanksgiving feast, you have a bad case of acid reflux as you fixate on the pending Black Friday sales. Even if you’re not in retail, you hope that strong weekend sales will be an indicator of better things to come....

This is a newsletter – which means I should be writing about something newsworthy. Saying that business is terrible is hardly an insightful analysis of your business woes. Still, as we head into the fourth quarter, that’s all that everyone is thinking about. Have you...

It’s a brave new world where consumers no longer let their fingers do the walking. Now it’s all about driving traffic to your website to make sure your business is chosen by active prospects. In many cases, internet searches are the first action customers take in the...

You have to wonder why some businesses are announcing strong third quarter earnings and others are barely hanging on. If you research this phenomenon, you’ll discover that the most successful businesses formulate an action plan and then stick to it regardless of...

The average rate of response for direct mail is from .5% to 2%, Of course, this is highly dependent on what you are selling and at what price. If you offer a new car for $100 your response will be closer to 100%. On the other hand, if you advertise your product or...

With the last recession, businesses started recalibrating their standards for successful advertising. Now, with revenue barely enough to cover overhead, any leftover dollars allocated to advertising need to generate sales with little or no margin of error. This is...

Plan your Fall media soon and get the biggest bang for your buck. If you are planning on including television and radio as part of your media mix as political advertising heats up, you might want to reconsider. Campaigns will consume billions of ad dollars. Record...