Last year, we decided to write a weekly newsletter as a way to reach out to clients we had lost touch with in the last few years. After many contentious discussions about the possible content, we decided to select topics we thought would have a positive impact on our...

Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...

Dynamail Marketing was one of the first direct mail companies to offer complete postcard packages which included design, printing, mailing list acquisition and postage. Prior to that, we were a full service advertising agency that provided a full array of media...

 Case #1 If you love gourmet food, you know how exciting it is when a new food market opens in your neighborhood. This happened to me about a month ago when a small upscale market came to town. Since opening the week before Thanksgiving, it continues to be hard to...

We recently had the biggest single quarter in several years. Clients we haven’t heard from in literally years called us to plan their annual direct mail budgets for the rest of this year. It’s no surprise to anyone in business that profits had practically disappeared...

The ability to predict sales is the cornerstone of effective financial planning. When you think about it, all aspects of your business rely on knowing what to plan for in both real-time and future sales. Without the right information, it can be difficult to control...

In a vacuum, running a successful business should be easy. Choose a good location, sell your product or service at a value driven price, know how to manage inventory with regard to quality and quantity, offer impeccable service, and know how to get the word out to...

Things are really looking up. Home sales are steadily improving. Unemployment is lower than it has been in decades, and the stock market is at an all time high. For the first in time in years, businesses have reason to feel confident that dollars spent on advertising...