If you are planning on including television and radio as part of your media mix as political advertising heats up, you might want to reconsider.
Campaigns will consume billions of ad dollars. Record spending is expected. The Supreme Court’s Citizens United decision allowing unlimited campaign contributions is likely to dramatically affect radio and television inventory, and what media time is available will be so expensive it won’t be cost-effective.

Direct mail is one of the few media options that won’t get more expensive during the campaign season! Now is the perfect time to try what many consider to be the most effective media option regardless of whether or not it is campaign season.

Dynamail Marketing has been creating direct mail for over twenty-five years. Not because it’s all we can do. It’s what we want to do because it works. We know how to create extremely successful direct mail campaigns for a wide variety of businesses. We have the experience to maximize response rates from targeted, qualified consumers. We know that when done properly, direct mail is hands down the most cost-effective way to grab the attention of new prospects and existing customers to immediately increase profitability.

Consider the benefits of direct mail…

• Research shows that 98 percent of consumers read their mail at home and in the office the same day it’s delivered. They hold a mailer in their hands, giving customers a direct link to your message. The ability to make personal one-to-one contact with your prospect is a unique advantage of direct mail. No other media option can personally affect potential customers in the same way.
• For interested prospects, direct mail stays around. This means that your message will have multiple impressions at no additional cost.
• Direct mail campaigns let you target only those prospects who are most likely to respond. Experienced direct marketing companies know how to find the right customers for your product or service. The best companies understand both the art and the science of targeted direct mail.
• Savvy businesses are using direct mail to advertise sales, promotions and new products. It drives prospects to their website for more information. 80% of consumers do their initial shopping online so making sure that they go to your website is essential. Direct mail is the best way to do this.
• With advances in computer technology and information gathering, there is a list for almost anything. For example, you can find a list of diabetics on medicare within a single county in Florida or a list of female consumers who have an income of over $100,000 who are celebrating their birthday in a given month.
• Direct mail campaigns can be designed to fit any budget or advertising schedule. For example, you can start out small to see the rate of response before you risk a lot of you advertising budget on a comprehensive mailing. You can also amortize your expenditures by choosing to do a larger mailer but spacing it out over a number of weeks or months.
• Direct Mail is easy to measure so you can see exactly many responses you got and who responded. Based on that information, you can refine your message and target audience to maximize the effectiveness of future mailings.

If you would like to develop a direct mail marketing campaign to increase fourth quarter sales, call Dynamail Marketing today for a no-cost market analysis of your business.