by Jim Lipschutz | Jan 8, 2018 | Uncategorized
The average rate of response for direct mail is from .5% to 2%, Of course, this is highly dependent on what you are selling and at what price. If you offer a new car for $100 your response will be closer to 100%. On the other hand, if you advertise your product or...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
With the last recession, businesses started recalibrating their standards for successful advertising. Now, with revenue barely enough to cover overhead, any leftover dollars allocated to advertising need to generate sales with little or no margin of error. This is...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Plan your Fall media soon and get the biggest bang for your buck. If you are planning on including television and radio as part of your media mix as political advertising heats up, you might want to reconsider. Campaigns will consume billions of ad dollars. Record...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Last year, we decided to write a weekly newsletter as a way to reach out to clients we had lost touch with in the last few years. After many contentious discussions about the possible content, we decided to select topics we thought would have a positive impact on our...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...
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