by Jim Lipschutz | Jan 8, 2018 | Uncategorized
With the last recession, businesses started recalibrating their standards for successful advertising. Now, with revenue barely enough to cover overhead, any leftover dollars allocated to advertising need to generate sales with little or no margin of error. This is...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Plan your Fall media soon and get the biggest bang for your buck. If you are planning on including television and radio as part of your media mix as political advertising heats up, you might want to reconsider. Campaigns will consume billions of ad dollars. Record...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Last year, we decided to write a weekly newsletter as a way to reach out to clients we had lost touch with in the last few years. After many contentious discussions about the possible content, we decided to select topics we thought would have a positive impact on our...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Major retailers make major mistakes. In early 2012, JCPenney totally revamped its marketing strategy. They went from aggressive sale events and coupons to what they called “fair and square” everyday pricing. The concept was to have all merchandise in their stores on...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Dynamail Marketing was one of the first direct mail companies to offer complete postcard packages which included design, printing, mailing list acquisition and postage. Prior to that, we were a full service advertising agency that provided a full array of media...
by Jim Lipschutz | Jan 8, 2018 | Uncategorized
Case #1 If you love gourmet food, you know how exciting it is when a new food market opens in your neighborhood. This happened to me about a month ago when a small upscale market came to town. Since opening the week before Thanksgiving, it continues to be hard to...
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