Counting On Direct Mail

We recently had the biggest single quarter in several years. Clients we haven’t heard from in literally years called us to plan their annual direct mail budgets for the rest of this year. It’s no surprise to anyone in business that profits had practically disappeared...

Predicting 4th Quarter Sales

The ability to predict sales is the cornerstone of effective financial planning. When you think about it, all aspects of your business rely on knowing what to plan for in both real-time and future sales. Without the right information, it can be difficult to control...

Exceeding Expectations

In a vacuum, running a successful business should be easy. Choose a good location, sell your product or service at a value driven price, know how to manage inventory with regard to quality and quantity, offer impeccable service, and know how to get the word out to...

Direct Mail in Your Marketing Mix

Things are really looking up. Home sales are steadily improving. Unemployment is lower than it has been in decades, and the stock market is at an all time high. For the first in time in years, businesses have reason to feel confident that dollars spent on advertising...