Case Study

About three months ago, my daughter was put on bed rest for the last three months of her pregnancy. My wife and I came in from out of town to help with my two year old grandson. Unfortunately, there was no place for us to sleep. We needed a sleep sofa ASAP. The first thing we did was reach for the computer. Furniture stores that maintained ongoing advertising programs came to mind first. We also became laser focused on furniture advertising from other media sources that also led us to a website. We made a short list of furniture stores to visit and ultimately purchased the sofa from one of those showrooms.

Did you know…?

• 81% of  shoppers begin their purchasing experience by doing online research.
• 95% of college graduates who earn more than $75,000 a year use the internet to fact find, compare prices and to decide where to go.
• The internet is growing, adapting, and becoming the main source of almost everything we do.

So how can you use your website to increase sales?

• Make sure your website is a marketing tool instead of an online catalog. Differentiate yourself from the competition with compelling copy detailing your unique selling proposition. Your website should be easy to navigate so that customers can easily find what they’re looking for. They should be able to reach the checkout point in a minimum of clicks.
• Your website is a reflection of your showroom so make sure it is up-to-date and professionally designed. It’s amazing how often large businesses have websites that are frustrating and difficult to use. Take the time and money to do it right. In the end, it will be worth the investment. Direct mail has been proven to be the best way to increase internet traffic. If the consumer is interested by the goods or services that the postcards promote, the average self life of the postcard is between three and ten days. Consider using postcards that offer coupons for a free gifts or additional savings. Require that they log in to your website to have the coupons emailed to them. By doing this, you not only get new customers to your website, but you also begin creating an email database to supplement future ad campaigns. This is the future direction of advertising and those who sit on the sidelines will soon see they are far behind their competitors.

Why are we talking about your website when we’re in the Direct Mail business…?

You can use direct mail postcards to attract customers to your website. Direct mail has been proven to be the best way to increase internet traffic. If the consumer is interested in the goods or services that the postcards promote, the average self life of the postcard is between three and ten days. Consider using postcards that offer coupons for a free gifts or additional savings. Require that they go to your website and log in to have the coupons emailed to them. By doing this, you not only get new customers to your website, but you also begin creating an email database to supplement future ad campaigns. This is the future direction of advertising and those who sit on the sidelines will soon see they are far behind their competitors.